Clothing Brand
UGC
0
Influencers Collaborated
High-Performing Reels Delivered
0
Average Engagement Rate Achieved
0%
0K+
Average Organic Viewership Per Reel
About Brand
90CAL90CALisisananIndianIndianclothingclothingbrandbrandfoundedfoundedononthetheprinciplesprinciplesofofquality,quality,inclusivity,inclusivity,andandstorytellingstorytelling——withwitheacheachgarmentgarmentcarefullycarefullycraftedcraftedtotoconveyconveyaauniqueuniquenarrative,narrative,inspiredinspiredbybyelementselementsofofculture,culture,history,history,andandpersonalpersonalexperiences,experiences,fromfromintricateintricatepatternspatternsthatthatcelebratecelebratetraditionaltraditionalcraftsmanshipcraftsmanshiptotoboldboldgraphicsgraphicsthatthatmakemakeaastatement.statement.BeyondBeyondaesthetics,aesthetics,90CAL90CALisiscommittedcommittedtotosustainabilitysustainabilityandandethicalethicalpracticespractices——fromfromsourcingsourcingeco-friendlyeco-friendlymaterialsmaterialstotoensuringensuringfairfairlabourlabouratateveryeverystagestageofofproduction.production.PositioningPositioningitselfitselfasasmoremorethanthanjustjustaafashionfashionbrand,brand,90CAL90CALinvitesinvitesitsitscommunitycommunitytotoembraceembracetheirtheirinnerinnerwarriorwarriorandandwearweartheirtheirvaluesvalueswithwithpridepride——makingmakingititoneoneofofIndia'sIndia'smostmostpurpose-drivenpurpose-drivenandandcommunity-rootedcommunity-rootedclothingclothingbrands. brands.
Campaign Objective
TheTheprimaryprimaryobjectiveobjectiveofofthisthisinfluencerinfluencermarketingmarketingcampaigncampaignwaswastotodrivedrivemeaningfulmeaningfulorganicorganicengagementengagementandandbuildbuildsustainedsustainedviewershipviewershipforfor90CAL90CALEssentials'Essentials'unisexunisexclothingclothingrange.range.RatherRatherthanthanchasingchasingvanityvanitymetrics,metrics,thethegoalgoalwaswastotocreatecreatecontentcontentthatthatauthenticallyauthenticallycommunicatedcommunicatedthethebrand'sbrand'sstorytelling-firststorytelling-firstidentityidentity——attractingattractingananaudienceaudiencethatthatconnectsconnectswithwith90CAL's90CAL'svaluesvaluesofofresilience,resilience,individuality,individuality,andandpurpose,purpose,andandconvertingconvertingthatthatemotionalemotionalconnectionconnectionintointogenuinegenuinecommunitycommunitygrowth. growth.
What We Did
We executed a focused influencer marketing campaign by onboarding 10 creators who genuinely aligned with 90CAL's empowerment-driven brand identity — individuals whose personal aesthetics, values, and audiences made them natural champions of the brand's unisex clothing range. Each influencer produced one high-quality reel that authentically showcased 90CAL's garments in real, relatable styling contexts — ensuring every piece of content felt true to the brand's narrative-first philosophy. The campaign's emphasis on authentic storytelling over hard-sell content paid off significantly — delivering an impressive 8% average engagement rate and consistent organic viewership of 10K+ per reel, proving that purpose-driven content creates far deeper audience connections than conventional fashion marketing.
Results
TheThecampaigncampaignsuccessfullysuccessfullyelevatedelevated90CAL90CALEssentials'Essentials'organicorganicpresencepresenceandandcommunitycommunityengagementengagementononInstagram.Instagram.WithWith1010influencerinfluencerreelsreelsaveragingaveraginganan8%8%engagementengagementraterateandand10K+10K+organicorganicviewsviewseach,each,thethecampaigncampaigndemonstrateddemonstratedthatthatauthentic,authentic,values-alignedvalues-alignedinfluencerinfluencercontentcontentisisthethemostmostpowerfulpowerfultooltoolforforbuildingbuildingaaloyal,loyal,deeplydeeplyengagedengagedcommunitycommunityaroundaroundaapurpose-drivenpurpose-drivenclothingclothingbrandbrand——oneonethatthatstandsstandsforforsomethingsomethingfarfargreatergreaterthanthanjustjuststyle.style.
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