Wellness Brand
UGC
0
Real Transformation UGC Creators
High-Impact Ad-Ready Videos Delivered
0
Therapeutic Weight Loss Program Featured
Doctor led
Transformation first
Unique Creative Strategy
About Brand
ElevateElevateNowNowisisIndia'sIndia'sfirstfirstdoctor-leddoctor-ledweightweightlosslossprogramprogram——aarevolutionaryrevolutionaryapproachapproachthatthataddressesaddressesthetherootrootcausecauseofofweightweightbybycombiningcombiningdoctor-guideddoctor-guidedtherapeutictherapeuticinterventionsinterventionswithwithhabithabitcoaching,coaching,easy-to-followeasy-to-follownutritionalnutritionalguidance,guidance,fitnessfitnesstechniques,techniques,andandstressstressmanagement.management.TheirTheirsubscription-basedsubscription-basedprogramprogramcombinescombinesFDA-approvedFDA-approvedmedicines,medicines,personalisedpersonalisedhabithabitcoaching,coaching,state-of-the-artstate-of-the-artwearables,wearables,andandpersonalisedpersonalisednutritionalnutritionalguidanceguidance——makingmakingmedicallymedicallysupervisedsupervisedweightweightlosslossaccessibleaccessibletotoeveryeveryIndian.Indian.BackedBackedbybyWWHealthHealthVenturesVenturesandandfoundedfoundedbybyformerformerOlaOlaandandSwiggySwiggyexecutives,executives,ElevateElevateNowNowisisoneoneofofIndia'sIndia'smostmostcrediblecredibleandandinnovativeinnovativehealthtechhealthtechstartups,startups,tacklingtacklingoneoneofofthethecountry'scountry'smostmostpressingpressinghealthhealthchallengeschallengesatatscale. scale.
Campaign Objective
TheTheprimaryprimaryobjectiveobjectiveofofthisthisUGCUGCcampaigncampaignwaswastotoproduceproduceaasetsetofofdeeplydeeplycompelling,compelling,ad-readyad-readytransformationtransformationvideosvideosthatthatwouldwouldmakemakeElevateElevateNow'sNow'sdoctor-leddoctor-ledtherapeutictherapeuticweightweightlosslossprogramprogramfeelfeeltangiblytangiblyreal,real,trustworthy,trustworthy,andandresults-drivenresults-driventotoaahigh-intenthigh-intentaudience.audience.RatherRatherthanthanfeaturingfeaturingbefore-and-afterbefore-and-afterphotosphotosororpolishedpolishedtestimonials,testimonials,thethebriefbriefcalledcalledforforsomethingsomethingfarfarmoremorepowerfulpowerful——creatorscreatorswhowhowereweregenuinelygenuinelyininthethemiddlemiddleofoftheirtheirownownElevateElevateNowNowjourney,journey,showcasingshowcasingvisible,visible,ongoingongoingprogressprogresstotoproveprovethatthatthetheprogramprogramtrulytrulyworksworksininrealreallife. life.
What We Did
We executed a highly specialised UGC campaign by sourcing and onboarding 5 creators who had each already achieved significant weight loss results through Elevate Now's doctor-led therapeutic program — yet were still actively mid-journey. This mid-transformation creative strategy was a deliberate and powerful choice: by capturing creators at a stage where their progress is visible but the journey is still unfolding, the content communicated both proof of results and an authentic, ongoing narrative that audiences could emotionally connect with and follow. Each creator produced a compelling video that showcased their personal fat-to-fit transformation story — their starting point, their progress, and how Elevate Now's doctor-led therapeutic plan was driving their results — creating a series of 5 ad-ready videos that combined the credibility of clinical proof with the emotional resonance of real human storytelling.
Results
TheThecampaigncampaignsuccessfullysuccessfullydelivereddeliveredaauniquelyuniquelypowerfulpowerfulsetsetofofad-readyad-readyUGCUGCassetsassetsforforElevateElevateNow'sNow'sperformanceperformancemarketingmarketingefforts.efforts.ByBycapturingcapturingreal,real,mid-transformationmid-transformationcreatorscreatorsonontheirtheirgenuinegenuineElevateElevateNowNowjourneys,journeys,thethe55videosvideosachievedachievedsomethingsomethingconventionalconventionaltestimonialtestimonialcontentcontentrarelyrarelycancan——authentic,authentic,ongoingongoingproofproofofofefficacyefficacythatthatbuildsbuildsimmediateimmediatetrusttrustandanddrivesdriveshigh-intenthigh-intentconversionsconversionsininoneoneofofIndia'sIndia'smostmostcompetitivecompetitiveandandscepticism-heavyscepticism-heavywellnesswellnesscategories. categories.
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