Athletic Performance & Gymwear Brand
SMM
0x
ROAS Achieved
Increase in Organic Engagement
0%
Increase in Brand Reach
0%
0
High-Performing Influencer Reels Delivered
About Brand
SkyshSkyshisisananIndianIndianathleticathleticperformanceperformancewearwearbrandbrandbuiltbuiltaroundaroundinnovativeinnovativeBamboo-TechBamboo-Techfabric,fabric,trustedtrustedbybyproproathletesathletesandanddesigneddesignedtotoempowerempowerathletesathleteswhilewhileelevatingelevatingstyle.style.TheThephilosophyphilosophybehindbehindSkysh'sSkysh'sfoundingfoundingisistotoapplyapplythetheattitudeattitudeacquiredacquiredfromfromtrainingtrainingandandsportssportstotoeverythingeverythingtheytheydodo——theirtheiractivewearactivewearisisengineeredengineeredwithwithhigh-quality,high-quality,breathablebreathablefabricsfabricsthatthatwickwickmoisturemoistureawayawayfromfromthetheskin,skin,keepingkeepingyouyoucoolcoolandandcomfortablecomfortableduringduringworkouts.workouts.FoundedFoundedinin20242024andandheadquarteredheadquarteredininKalyan,Kalyan,India,India,SkyshSkyshisisananonlineonlineretailerretailerofofstylishstylishathleisureathleisurewearwearmademadewithwithsustainablesustainablematerials,materials,competingcompetingininoneoneofofIndia'sIndia'smostmostdynamicdynamicfashionfashioncategories.categories.
Campaign Objective
TheTheprimaryprimaryobjectiveobjectiveofofthisthiscampaigncampaignwaswastwo-fold:two-fold:produceproducehigh-quality,high-quality,performance-readyperformance-readyinfluencerinfluencercontentcontentforforSkysh'sSkysh'sgymweargymwearrangerangetotodeploydeployininpaidpaidMetaMetaads,ads,andandsimultaneouslysimultaneouslybuildbuildaaprofessional,professional,highlyhighlyactiveactivesocialsocialmediamediapresence.presence.SkyshSkyshneededneededtheirtheirorganicorganicprofileprofiletotoreflectreflectthethepremiumpremiumqualityqualityofoftheirtheirclothingclothingsosothatthatwhenwhenpotentialpotentialcustomerscustomersclickedclickedthroughthroughfromfromananad,ad,theytheywereweremetmetwithwithaatrustworthy,trustworthy,engagingengaginggridgridthatthatseamlesslyseamlesslyconvertedconvertedprofileprofilevisitsvisitsintointosales.sales.
What We Did
To achieve this, the Social Up Marketing team executed a synchronized UGC and Social Media Management (SMM) strategy. For the performance side, we onboarded 4 carefully selected fitness creators to produce 8 high-quality reels, blending genuine workout content with aspirational lifestyle integration. Simultaneously, we completely revamped Skysh's Instagram grid to ensure it looked professional and conversion-ready. Our daily SMM efforts included running community engagement, posting daily stories, and writing conversion-focused captions. We also strategically repurposed the influencer UGC on the organic feed to build strong social proof, ensuring the organic page perfectly supported the paid Meta ads.
Results
TheThecombinedcombinedUGCUGCandandSMMSMMapproachapproachdelivereddeliveredexceptional,exceptional,directlydirectlymeasurablemeasurableresultsresultsforforSkysh.Skysh.ByBymakingmakingthetheInstagramInstagrampagepagelooklookhighlyhighlycredible,credible,active,active,andandprofessional,professional,ourourSMMSMMeffortseffortsmaximizedmaximizedthethetrusttrustfactor,factor,helpinghelpingthetheinfluencerinfluenceradsadsconvertconvertatataaremarkableremarkable5X5XROAS.ROAS.Organically,Organically,thethedailydailymanagementmanagementandandstrategicstrategicpostingpostingdrovedroveaa100%100%increaseincreaseininoveralloverallengagementengagementandandaamassivemassive70%70%jumpjumpininbrandbrandreach.reach.TheThecampaigncampaignfirmlyfirmlyestablishedestablishedSkyshSkyshasasaatrustworthy,trustworthy,conversion-readyconversion-readybrand,brand,provingprovingthatthatpairingpairinghigh-qualityhigh-qualitycreatorcreatorcontentcontentwithwithactiveactivesocialsocialmediamediamanagementmanagementisisaapowerfulpowerfulrevenue-drivingrevenue-drivingengine.engine.
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