Playarea
SMM
0
High-Quality Leads Generated
Incredibly Low Cost Per Lead (CPL)
0₹
Consistent Daily Walk-ins
0+
0%
Increase in Overall Engagement
About Brand
DreamcatchersDreamcatchersisisaanewlynewlylaunched,launched,premiumpremiumindoorindoorplayplayareaareabasedbasedininNoida.Noida.BoastingBoastingananexceptionallyexceptionallylargelargeandandupscaleupscalefacility,facility,thethevenuevenueisisdesigneddesignedtotoofferofferaatop-tiertop-tierentertainmententertainmentexperienceexperienceforforchildrenchildrenandandfamilies.families.PositionedPositionedasasaahigh-endhigh-enddestination,destination,ititcaterscaterstotoparentsparentslookinglookingforforaasafe,safe,lavish,lavish,andandhighlyhighlyengagingengagingenvironmentenvironmentforforbothbothdailydailyplayplayandandgrand,grand,high-tickethigh-ticketbirthdaybirthdaycelebrations.celebrations.
Campaign Objective
AsAsaabrand-newbrand-newentrantentrantwithwithaamassive,massive,expensiveexpensivevenuevenuetotomaintain,maintain,DreamcatchersDreamcatchersneededneededimmediateimmediateleadsleadsandandconsistentconsistentfootfallfootfallrightrightoutoutofofthethegate.gate.TheyTheyneededneededtotomakemakeaapowerfulpowerfuldebutdebutononsocialsocialmediamediatotobuildbuildawareness,awareness,butbutmoremoreimportantly,importantly,theytheyneededneededaahigh-convertinghigh-convertingleadleadgenerationgenerationstrategy.strategy.TheTheprimaryprimarychallengechallengewaswasthethepremiumpremiumnaturenatureofofthethevenue—theyvenue—theydidn'tdidn'tjustjustneedneedanyanyleads;leads;theytheyneededneededtotoattractattractparentsparentswithinwithinthetheNoidaNoidaregionregionwhowhohadhadthethedisposabledisposableincomeincometotoaffordaffordhigh-tickethigh-ticketpartypartybookingsbookingsandandregularregularpremiumpremiumwalk-inwalk-inrates.rates.
What We Did
To overcome the challenge of marketing a high-end, large-capacity venue on a low budget, the Social Up Marketing team deployed a highly efficient, hyper-targeted digital strategy. Organically, we crafted deeply engaging content that showcased the sheer scale, safety, and luxury of the play area, positioning it as a must-visit destination for local families. For the performance marketing side, we bypassed broad, generic audiences and ran hyper-targeted Meta Ads zeroing in on high-intent parents within the Noida radius. We designed hyper-personalized, highly converting ad creatives that spoke directly to the specific desires of premium buyers—highlighting the lavish party experiences and the expansive soft play zones. This precision ensured that every single rupee of their budget was optimized for maximum ROI.
Results
TheThecampaigncampaigndelivereddeliveredexplosive,explosive,highlyhighlyprofitableprofitablegrowthgrowthforforthethenewlynewlylaunchedlaunchedvenue.venue.OurOurhyper-targetedhyper-targetedMetaMetaAdsAdsoperatedoperatedwithwithremarkableremarkableefficiency,efficiency,generatinggenerating400400highlyhighlyqualifiedqualifiedleadsleadsatatananastonishinglyastonishinglylowlowCPLCPLofofjustjust₹17,₹17,provingprovingthatthataasmartsmartstrategystrategycancanoutmanoeuvreoutmanoeuvreaalowlowadadbudget.budget.ThisThistargetedtargetedapproachapproachtranslatedtranslatedintointoreal-worldreal-worldrevenue,revenue,drivingdrivingaasteadysteadystreamstreamofof10+10+premiumpremiumdailydailywalk-inswalk-insandandsuccessfullysuccessfullybookingbookingoutoutthethevenuevenueforformultiplemultiplelarge,large,high-tickethigh-ticketbirthdaybirthdayparties.parties.CoupledCoupledwithwithaamassivemassive200%200%increaseincreaseininorganicorganicsocialsocialmediamediaengagement,engagement,SocialSocialUpUpMarketingMarketingsuccessfullysuccessfullyestablishedestablishedDreamcatchersDreamcatchersasasNoida'sNoida'spremier,premier,mostmostsought-aftersought-afterfamilyfamilyentertainmententertainmentcentercenterfromfromdaydayone.one.
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